Background: Aspire Channel is the whitelabel services division of Aspire Technology Solutions. The business provides a range of comms, telephony and broadband services to be resold by smaller, UK based companies.
Brief: I worked at Aspire for just over a year as their Head of Marketing. One of the projects I was involved with was rebranding the channel business, previously called Aspire ISP. The idea was to rebrand in order to encompass different services and to build a new website with better lead capture capabilities.
Solution: As a technology business, Aspire Channel needed to have a brand which represented the fast moving, dynamic nature of the business. The main Aspire logo was used as the basis, but the colour changed and a modification to help differentiate the two enterprises.
I also redeveloped their website. This involved looking at the UI and trying to drive lead generation, with clear routes through the site and an emphasis on UX. The site was built on the WordPress platform and features a fully custom WordPress theme.