Background: Launchpad is a UK-based independent, full service research & insights agency that specialises in brand, product and shopper research. They are experts in discovering how consumers choose and use products, and offer bespoke research design to address all brand, product & shopper challenges.
Brief: I provided a range of design work for Launchpad Research for a number of years. As a quirky agency, they always pushed for creative solutions which showed their character and also explained the complex nature of their service offering.
Solutions: I designed the main Launchpad Research logo, as well as a number of logos for their specialist products and services, ensuring that they all sit well together as a group, or family. I also developed a number of infographics, explaining their service offering.