Background: The Electric Board comprises a team of industry expert energy procurement and business utility specialists’. Their main focus is to evaluate all aspects of energy consumption for their clients, from a wide range of organisations, spanning all sectors.
Brief: I contracted as a Marketing and Development Specialist for The Electric Board for a 6 month period. They were looking for some assistance in raising their profile and also developing a digital lead generation strategy.
Solutions: During my short time with the business, we looked at a number of schemes to raise the profile of the business including sponsorship, strengthening ties with the local business community.
During we looked at their digital strategy, including , assisted in setting up with business social media strategy and also looked
Finally, I redeveloped their website. This was built on the WordPress platform and features a customised WordPress theme. The emphasis was on UI to drive lead generation, with clear routes through the site and an emphasis on UX.
