Background: WorkCast is a global webinar and online events platform.
Brief: I was employed at WorkCast as their digital design and content manager. This dual role involved devising a digital marketing strategy, encompassing content marketing pieces and online advertising. Secondly, it was to bring an added clarify to their service level offerings through improved visual design and brand development.
Solution: Using HubSpot, I created a series of advertising campaigns and landing pages to drive leads into the business. I also designed a series of eBooks, a new UI for their platform and website design.